WUMB October Program Guide

From the Desk of the Programming Director

Same Show….New Name!

I don’t think there’s a day that goes by that I don’t receive some sort of interesting note/email/phone call from a Listener or a Member discussing various topics of WUMB. I did however receive a highly unusual message last week with “cease and desist” in the title of the email. With heightened curiosity I opened the note to be informed that WUMB needs to change the name of Acoustic Sunrise.

That was indeed news to me but I was provided a letter from lawyers proving that the Commercial Radio company Entercom actually owns the intellectual property to the name Acoustic Sunrise. So there you have it…not much we can do in this case. We consulted with our legal team and were instructed to make the appropriate changes.

So with that, starting August 12th Acoustic Sunrise will go by the name WUMB Sunday Morning, at least for now. I’ll explain….

While I have a ton of fun doing Acoustic Sunrise my duties here at WUMB keep me quite busy. So with that, I’ll be handing off the show in January to a new host who will have the same like minded idea about what Sunday Mornings should sound like on WUMB. Expect plenty of what you enjoy about the station along with some surprises here and there as well. You’ll get more info as we get closer to January.

In the meantime, I’ll still be hosting Sunday Mornings until January….just not with the Acoustic Sunrise title.

I hope you enjoy the rest of August and try to relax before we slip back in to Autumn. Thanks for listening and thank you for your constant support!


~ Jay Moberg
WUMB Music & Programming Director

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