Why Consider the Corporate Partners Program

Desirable Demographics

WUMB listeners are affluent, well-educated men and women, most of whom are between the ages of 45 and 54. Community and business leaders, educators, scientists, healthcare providers, and legal professionals make up a large portion of the Folk Radio audience. More than one-third of our 75,000+ listeners report that WUMB is the only radio station they listen to. Others tune in as an alternative to news radio. Click on the links below to learn more about who is listening to WUMB.

Positive Connection

Nearly 90% of public radio listeners agree that they hold a more positive image of companies that support public radio. Most listeners also agree that a company's support of public radio has a positive influence on their decision to purchase products or services. (Source: NPR Member Station Underwriting Survey, 2003)

Less Clutter

When your business is recognized on air for supporting Folk Radio, you won't get lost in a bunch of clutter. Most commercial stations air more than 15 minutes of commercials per hour. Other public radio stations may air dozens of sponsor mentions each hour - that's a crowd! WUMB's policy is to air no more than six sponsor announcements in any given hour.

Customized

We will work with you to create a tailor-made package to fit your individual marketing strategy or public relations objectives. Scheduling is flexible and monthly payment plans are available. WUMB members and UMass alumni may qualify for special pricing.